Sorry, but I'm going to have to bail after this. We're all talking about different things: different age groups, different goals, different concepts/philosophies and misunderstanding each other left and right in the process.
All I'm saying is that while I think an "inspire kids to love reading books" class would be a wonderful thing ... I think that A) "High School" (from the title of the OP's original article) is much, much too late for such a class. And B) Such a class would have to be completely independent of any English/Literature classes. Mainly because an "I Love to Read Books" class wouldn't really be of much help to someone who might be contemplating stepping up to college-level English/Literature classes in a couple of years.
And C) any class that was specifically geared toward attempting to inspire a love of reading in 13-18 year-olds would quickly become the Easy [X number of credits] Class. A blow off.