Don't really like the sound of this if I'm understanding it correctly...
When in Cover View, your Kindle Home screen displays recommended content from the
Kindle Store, such as Editors’ Picks. Tapping the item will direct you to the Kindle Store,
where you can view additional details, read customer reviews, and complete purchases.
Swipe or tap to view additional content.
I'd prefer not to have stuff pushed at me on my reader.