I owned a PalmPilot Tungsten and installed a reading app, but it was impossible to read outdoors on it and I couldn't get new publications, all I could find was PD. Then I saw an ad for the Kindle but thought it waaay overpriced, so although it hurt I decided against buying one. A year or so later the Kindle 2 was reduced in price and I was flush in funds so I bought one, two weeks later the Kindle 3 was released, hence the earlier price reduction, and I exchanged my K2 for the newer model. The K2 had 3G and I still remember walking down the road on my way to catch a bus and downloading a new book to read during my ride.
For someone not living in the English speaking world, yet reading a lot of books in English this device was like a miracle, suddenly I had access to all kinds of books (before I found out about geo-restrictions) and instantly. I used to wait for two weeks before the packages from Amazon arrived and then I would have to pay customs and sales tax on top of Amazon's price. Books are nos 30 % of what total costs used to be, so I read massive more amounts than I could afford to do before.
Does the name Pavlov ring a bell?