Originally Posted by jbcohen
How important do you think having a variety of different re-sellers like Walmart is? I would not imagine that it would mean too much since customers will find amazon and get their kindles if they have re-sellers or not.
It's very important. People aren't likely to be willing to drop $200, $300, or $400 on a device without first having a chance to see what they actually look like.
Stores like Best Buy have developed ways to differentiate themselves from other retailers (with their Reward Zone program) that encourage customers to visit their store.