Back when the 4s was released all the Apple Hooray-Henrys told us how its 3,5" screen was just the perfect size and form factor for a phone. Now the very same people are telling us how splendid the new size and form is. Now, I understand why some people prefer a smaller screen while others prefer a larger one. Just cut the BS of always presenting just the current iPhone size as the very thing.
That's just like all additional specs of other phones are "marginal" - right to the moment when Apple catches up.