Originally Posted by holymadness
Electronic reading will create enormous markets, capturing people who ordinarily never set foot in a bookstore. Both writers and publishers are set to make huge sums from this transition over the next decade.
Yet we're still saddled with restrictive DRM to "protect" the industry.
Why will it get people who never set foot in bookstores??? If people don't read then ebooks won't miraculously turn them into readers... people buying and using eReaders (or tablets & smartphones) are people who already read to some degree... the main result of eReading will be to reduce paperbook reading, it's not going to suddenly result in a huge expansion of a mature market - readers...