It may be a smart business move. There will always be some demand for printed books. In a world that is dominated by ebooks, someone is going to be making money off of print on demand. That being said, Kodak is probably too big to be able to survive off of it.

It's also worth considering that Kodak was creating digital photography products for a very long time. The issue is that consumers weren't buying these new products. It's kinda hard to sell digital cameras when you're customers are only buying buggy whips.