Ohh, so this isn't anything new?
I did a search for a title and this Anastasia Jere came up, never heard about her so I clicked on the name and suddenly got thousands of books. Even a prolific writer probably doesn't produce more than 150 books over a career, so I was just flabbergasted.
I can see how people who aren't careful may buy something like this. I'm surprised Amazon and B&N let them sell on their sites. If I bought something like this and then discovered what a scam it is, I would probably blame the seller for not having better quality control.
Does the name Pavlov ring a bell?