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Old 09-13-2012, 04:39 PM   #27
Andrew H.
Grand Master of Flowers
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Posts: 2,190
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Join Date: Oct 2010
Location: Naptown
Device: Kindle PW, Kindle 3 (aka Keyboard), iPhone, iPad 3 (not for reading)
Quote:
Originally Posted by fjtorres View Post

More seriously, they like to price their entry-level products relatively high in order to nudge consumers to stretch their budget and go for the mid-range version once they start thinking Apple. It's good marketing strategy. But that strategy says $349 for the mini.


Which makes the pricing of the mini (if it really exists) a good indicator of how seriously Apple takes Amazon in the tablet space. (How *they* review it internally.)

That is:
$349 - Amazon? What Amazon?
$299 - Our quality speaks for itself.
$249 - Hey, Amazon! Bring it on!
$199 - Amazon, Google, Toys-R-Us, you're all dead. You hear me? DEAD! Bwa-hah-hah!
I agree with this analysis 100% $199 is "I'll buy two iPads" territory. But I do think it's way too low for Apple. $249 is probably the most aggressive realistic price...and even that may be too low for a 7.85" tablet that will be 40% larger than a 7" tablet.

I also kind of suspect that people may be less picky about certain aspects of 7" tablet than they are about either larger tablets or iphones. Everyone needs a good screen, of course - but they may not care as much about lag on a small budget tablet they way that they would on a more expensive cellphone or full-size tablet.
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