That's the power of marketing. Apple can get a lot of people to buy a pile of cow poop if they place it in an artsy-fartsy case with their logo on it and tell them it is the best darn cow poop in the world!
Changing the subject now: Do you guys think the rumors of a Mini iPad are debunked? Doesn't look like there will be one. I must admit I always suspected that rumor was highly unlikely to become true. But you never know. However, as our Monkey friend mentioned about the iPt5, the price would be too high. If Apple wants $300 for the lowest end iPt5 with 4" screen, they would want a small fortune for a 7" miniPad since they already sell their maxiPads for a large fortune. (Gotta have some fun with the names.)