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Old 09-12-2012, 04:51 AM   #1
Top100EbooksRank
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Posts: 304
Karma: 6102528
Join Date: Mar 2012
Device: Kindle
Apple is already fighting Amazon in the ebook price wars (with aggressive discounts)

http://paidcontent.org/2012/09/11/ap...ok-price-wars/

Quote:
Apple didn’t want to compete with Amazon on ebook prices. But it is already showing that it is more than willing to do so. And if customers are drawn to Apple’s new low prices on ebooks, it’s possible to envision the company’s ebook market share rising.

We saw yesterday that HarperCollins has already entered into new contracts with ebook retailers like Amazon, Barnes & Noble and Google. Now Apple has a new deal with HarperCollins too.

Amazon is already dropping its ebook prices to match Apple’s, in the cases where Apple had priced a book lower than Amazon did. For instance, James Rollin’s Bloodlines and J.A. Jance’s Judgment Call were each $10.94 in the Kindle Store this morning and $9.99 in iTunes. Just a few hours later, both books are down to $9.99 at Amazon as well.

http://paidcontent.org/2012/09/11/th...ooks-cost-now/
Ebook price drops begin — and Apple is discounting, too

Quote:
Based just on the titles above, the average price on Amazon Kindle was $8.43; on Apple, $9.81; on Barnes & Noble Nook, $9.57; on Google Play, $9.91; on Sony (SNE), $10.42; on Kobo, $12.25.
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