Originally Posted by HarryT
You should be converting your ePubs to KF8, rather than Mobi. They will look identical to the ePub that way.
I guess it's a question of whether the benefit of being able to use ePub directly would outweigh the loss of sales from the Amazon store which would inevitably result. I strongly suspect that it would not.
Could be. That said, all the people I know who bought a non-Kindle, have done so for those reasons. This is by no means valid market research, but Amazon might be surprised.
Also, I'm a firm believer in standards. If they support non-DRM MOBI and PDF, they can do EPUB as well.