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Old 09-04-2012, 04:22 PM   #167
ScotiaBurrell
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Join Date: Oct 2011
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Good Article on How Samsung is seen in its backyard -

Quote:
Samsung’s strategy was to build something similar to another company’s product but to make it better, faster and at lower cost. When it pounced, it flooded the market with a wide range of models that were constantly updated with incremental improvements at a speed its rivals found hard to match — a strategy best illustrated by its smartphone business.
Quote:
In South Korea, where Samsung’s achievements are a source of national pride, many perceived a bias against a foreign competitor in the American jury verdict. Still, the ruling reminded South Koreans of something their country lacked, a shortcoming magnified by comparisons between Samsung and Apple.

Although the name Samsung is synonymous with sophistication among South Koreans, the company has never created a product so innovative that it has defined an era in consumer culture, like the Walkman or the iPhone.

“Copying and clever upgrading are no longer viable,” the daily JoongAng Ilbo, The International Herald Tribune’s publishing partner in South Korea, said in an editorial. “Samsung must reinvent itself as a first-mover, despite the huge risks involved in acting as a pioneer, if it hopes to beat the competition.”
http://www.nytimes.com/2012/09/03/te...pagewanted=all
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