Originally Posted by DarkScribe
No, blurbs are something altogether different and quite acceptable - I have written many such endorsements for writers, but only if I have read and like the work.
Considering the end result is seller-solicited promotion specifically designed to encourage sales, I fail to see the effective difference, or why one is acceptable over the other. If, as you say, you don't write negative endorsements, that makes your positive endorsements automatically biased, which sounds at least as bad (to me) as soliciting reviews of any nature, good or bad.
This, to me, just sounds like someone who'd figured out how to game the new system in much the same way that big publishers and established authors have gamed the old system for decades.