Originally Posted by abookreader
I was told by one author of a "Big" that the team at her Publishing house mailed her packet on self-promotion that included things like writing her own review and then asking her friends, families, and acquaintances to use that as a guide and go out on the internet and post it.
And there have been more than a few authors caught with sock puppets on Amazon - not only writing their own reviews but writing terrible reviews for the books of their competitors.
I've also heard of people at publishing houses hounding book bloggers and intimidating them into giving perfect reviews. Plenty of bad everywhere you look.