I think the most deceptive part documented by the Times was Mr. Locke's failure to mention the use of paid reviews in How I Sold 1 Million eBooks in 5 Months!
As for dishonoring indie authors, at least some of his books, including the one I just mentioned, are published, albeit by an apparent vanity publisher.
According to Locke's amazon web page, How I Sold 1 Million eBooks in 5 Months!
is his most popular title. Now there's a sad commentary on something.