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Old 08-19-2012, 07:12 AM   #88
HansTWN
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Quote:
Originally Posted by pdurrant View Post
Publishers usually make money on a book even if the author doesn't "earn back his advance".

e.g. 5,000 hardback print run.
$25 dollar retail price
$12.50 wholesale price
$2.50 print cost.
10% retail price royalty
$10,000 advance.

Only sells 3,000 copies.

Publisher costs:
$10,000 advance
$12,500 print cost

Publisher income:
$37,500

Publisher profit(loss): $15,000.

Author royalties: $7,500. Didn't earn out the advance. Keeps all of $10,000 advance.


The book didn't earn out the advance. The publisher still made 50% more than the author.
You are only using print costs. What about costs for ads and promotions, transportation, storage, proof-reading and editing, etc?
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