Originally Posted by teh603
Smells a little like insider trading on the part of the publisher, right? After all, they could've easily done another printing and made a lot more money, albeit shooting the bottom out from under the scalpers. But for some reason they didn't, much to the collective rage of the fanbase.
The second print run might not have been as profitable for them, or the entire endeavor wasn't in their interest/financial goals. Latter was the case for Games Workshop's publishing and gaming imprint; company got scrapped despite their books selling out on the pre-order level.
And if the scenario you describe was Wizards of the Coast, their eBooks did get pirated...