Originally Posted by RainingLemur
Joe Smith - Had an Amazon account prior to buying a Kindle. Averaged 1 book purchase a month. After purchasing a Kindle and tying it to his account, his book purchasing habits went up to about 4 (e)books a month.
I guess that's one way to do it, anyhow. No clue if this was (one of) their methods to come up with these numbers or if they just used a modified version of the "jump to conclusions" board.
That's probably how they're computing it, yes. In reality, though, it's "Had an Amazon account prior to buying a Kingle. Averaged 1 book purchase a month from Amazon
, but could easily buy paper books anywhere else, like at the supermarket (which is a major sales channel for mass market paperbacks). Afer purchasing a Kindle and tying it to his account, went to about 4 books a month from Amazon
The most that could really be said is that people who were already buying at least some books from Amazon
in the first place have shifted to buying more ebooks from Amazon
than they did before in paper books. Whether those are in addition to, or instead of, what they otherwise would have bought on paper, there's no way for Amazon to tell.