Originally Posted by StoryEnthusiast
Hope the mistaken identity is cleared by now. No, what I'm suggesting is for device makers to provide a basic set of inhouse and 3-rd party e-reader software on their device so consumers don't have to download and install them themselves.
This would only confuse most users. With iOS's limitations, if you buy/download a book with one app you have to remember which app it was and start this app to read it, unless you know enough to start fiddling with DRM and swapping files between apps. As already mentioned, I think most people are happy enough with iBooks. If you need more or better functionalities, you can download more apps, that's how the iPad works for everything, why should it be different for reading apps?