Why I am looking at the Nexus 7
The number one area where the Kindle fire fails me is being locked into the Amazon app store. I know there are ways to sideload apps or even use alternative app stores but I do not want to have to hack *my* reader/tablet just to do what I want with it.
I spend the whole day hacking computers. My personal device should just do what I want it to do without having to hack it also.
If the Nexus 7 doesn't lock me to a specific app store then I'll order a Nexus 7 and donate the KF to a worthy cause.