Originally Posted by Danger
For those not wanting to do the math, even at a low 500,000 - 2% of those affected would be 10,000 customers. That's a lot of unhappy people telling their friends what a POS a kobo is, each of those friends tells 2 of their friends not to buy a Kobo... you now have 10,000 unhappy people and another 30,000 avoiding buying a kobo which translates into $4,170,000 in lost device sales and another $239,700 lost in just each of those people not buying 1 book.
Actually, what will happen is those 10,000 people will tell every single one of their friends
who ever asks about their recommendation on Kobo about their very poor experience. That's far more than 30,000.