Originally Posted by bgalbrecht
In the DVD world, there was a lot of talk, nearly all negative when Circuit City and one of the DVD publishers came out with DVDs that only lasted for a few days after opening, and I think Disney might have dabbled with the concept also. It always flopped, big time. If anything, that publisher will get a negative rap, and people will stop buying any of their books for fear that they will be buying one with disappearing ink.
As I recall those DVDs were marketed as a rental that you didn't have to return because they pulled a Mission Impossible. It really wouldn't have been a bad idea if it didn't leave your home looking like AOL carpet bombed it. That, plus the inherent, egregious wastefullness of it.