The retailer this morning lit up a Kindle promotional page on its Japanese store saying the device is “coming soon.”
And it’s about time. Amazon was rumored to be prepping a Kindle for the Japanese market last year, but that effort was hamstrung by Japanese publishers reluctant to provide content to Amazon fearing the company would sell it at too much of a discount, potentially undermining both the digital and dead-tree sides of their business.
Go here to see the "coming soon" on Amazon Japan.
Japan is the second biggest publishing market outside of the USA.
In 2011 the Japanese publishing industry is expected to lose 900 billion yen in value, and fall to 1.8 trillion yen (US$23.4 billion), with one trillion yen from magazine sales and 0.8 trillion from books—the same level of sales as 1997.
It will be interesting to see how many MAJOR publishers Amazon signed with. And if they allow Amazon to discount.