Originally Posted by petejojohan
These were demo models and were purchased as a lot. Once the store no longer sells items that their demo units represent, they are sent to their distribution centers, where they are in turn sold to clearing houses and are auctioned off in lots. The "Not for Sale" label is meant for the retail customer, and not to bulk purchasers of auction goods.
Very true, but I would suggest that reflashing this device with the normal Kindle ROM image would be copyright infringement, given that the unit you've purchased isn't licensed to run that firmware.