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Originally Posted by stonetools
Think this will work?
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That depends on what one means by "work."
Tor is a genre publisher; as such, they have a much better chance of launching their own store than, say, a general interest publisher.
However, they do face a few challenges.
• The users will need to get the Tor ebooks onto their devices. In comparison, the big players (Amazon, B&N, Apple) all have free delivery directly to the devices.
• They need to execute at a very high level, or face irate and vocal complaints.
• This may deepen ties to their existing consumer base, but won't necessarily improve broader brand awareness.
In general it's a good thing, and I do expect we will see more of it. However, it's not a magic bullet, and I suspect that many consumers underestimate exactly how hard it is to run one's own store.