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Old 05-15-2012, 06:38 AM   #85
stonetools
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The deal is a godsend for BN , since they have a partner with deep pockets standing by ready to help when Amazon begins its price war on bestsellers later on this year .
Amazon can outspend BN offering cut-rate bestsellers in an attempt to gain market share: it can't outspend Microsoft.
BN gets tech help and Microsoft money in developing and rolling out Nook Tablet . I expect Microsoft will bankroll the cost of BN switching to Windows 8, which I think is an inevitable move.
For Microsoft, its gets a Windows 8 tablet in every BN store, showing off Microsoft technology. It may even get a mini-Microsoft Store in every BN store, similar to the mini Apple Stores in Target. There may also be a MS-BN branded reader app on every mobile platform as well, depending on how deep the partnership goes. I think Microsoft's initial investment is only the thin edge of the wedge.
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