Maybe, The prices do seem to be creeping up in the last few weeks. Here's a buy now for $74.99 + shipping. http://www.ebay.com/itm/iRiver-Story...ht_1688wt_1037
I bought one about six weeks ago and they were going for around $54-57 plus shipping. I wish i had bought some spares when they were $49.99 at Target.