Originally Posted by BeccaPrice
There's some speculation over at Dear Author that "NewCo" is just a place-holder name.
Barnes & Soft? Micro & Noble?
Yes, it is officially a place holder.
B&N hasn't said (or decided) what they want to call the operation.
Could be Nook, Inc or BNDigital, or any two random syllables jammed together.
I suspect they wrapped up negotiations late last night.