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Old 08-05-2005, 06:09 PM   #1
Alexander Turcic
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Herald Tribune on how e-books spur sales

The Herald Tribune explains the best way to make money through e-books: to give them away for free download.

The idea is not to give away e-books instead of selling what Doctorow calls "treeware." The aim is to generate buzz that will promote sales of hardcovers and paperbacks - either the book offered for download, or the author's other books.
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