Originally Posted by EileenG
You can use your website to help promote it. Have links to your books on your website, and then build in suitable keywords into your website. Put a link to your website in your sig, and post on a wide variety of boards.
A website is an ideal way of promoting a book providing you know how to tweak the pages for Search Engines. Most people think that you slap a few keywords in and hey presto, you're page one of Google for that term. It's not that simple unfortunately, for one thing Google ignores key words. SEO is not a five minute job, it's a full time job. Once you get it right however, the rewards are well worth it. No point having a flashy website if no one is looking at it.