Promoting books without using facebook, twitter, etc
I live and work in China, where Facebook, Twitter, Youtube, and other social networking sites are banned. My question is, what is the best way to promote a new book without using such sites? While there are many anaemic local variants around, such as Weibo (a Chinese Twitter), Tudou (a Chinese Youtube), these aren't going to garner me any sales, as it's really only Chinese who use them, and they aren't exactly the target audience of my book.
The novel I'm trying to promote is one I wrote some time ago, and promoting it is mainly just an experiment (which isn't to say it isn't good) to pave the way for my next novel, which I hope will have stronger appeal (set in China, where I've been living for the past 10 years).