Interesting thoughts. I am liking iCloud more & more as it integrates all of my devices. I also recently signed up for iTunes match & that's really nice to have across all of my devices as well. Though google also does this with google music. I've used that service as well & like it, just can't get it on my apple tv or Roku (that I know of.) I think google is the one of the only other viable companies for cloud services. At least at this point.