Originally Posted by zinj
I'm pretty sure that's exactly the same generation display as in the Kyobo. All 4 readers came out within weeks of each other.
I didn't bookmark the article where I read it and can't find it again, but I believe the reference was to demo Mirasol displays, which Slashgear noted in December
had better color saturation
the display seen on the Kyobo, especially in the reds. It seems likely that there is a cost factor involved in that ~ for example, the blue end of the spectrum may be easier for MEMS displays and the red end of the spectrum harder.
Qualcomm evidently knows that since they have color eInk beaten on refresh, they are in a color saturation race, as they've been filing patents
on improved color saturation.