Every indie author has a blog or a website. But how does one actually attract traffic to one's site. Beyond the obvious plattitudes of 'write good content' obviously. I'm not to much of a fan of Blog Tours or Guest Blogging. This is mainly because I've never heard of anyone making it big doing these things.
Here's some of my experience blogging:
1. "Commenting Campaigns" seem to have a pretty predicatable and dependable 1-for-1, short-term payoff.
2. Google seems to love blog pictures with descriptive 'anchor text'.
3. It can be instructive to mimic more successful blogs working in similar niches.