Originally Posted by murraypaul
Betting the farm???
That implies that if this model failed Apple would risk losing everything.
For a company whose cash reserves are expected to break $100 Billion this quarter, that is a ridiculous idea.
Ah, little grasshopper. You don't understand. You don't see the cricket.
Apple's farm is the "Apple Mystique!"
The idea that Apple is wonderful, magical, and ""special.""
The last iPhone was not so much a big deal. Oh wait, there is Siri! Apple wins again, but not at the big Mobile Show as I mention a few threads away. But still Siri distracts from a "less than ""best in the show experience"" and actually a disappointment from Apple fans as well.
Now we are on tether hooks again waiting for the magician to remove the curtain. Wait the magician is gone. What is behind the curtain? A device that will drain more and more money from the faithful Apple customers once they purchase it. Data is no longer cheap! Unless Apple has some new really wonderful data deal with Verizon and AT&T and others, the new iPad may just be another very expensive paper weight. Pretty though!
Losing the farm means "disappointment" and the loss of the "magic illusion."
Money in the bank is great. That part of the "old" magic will last longer than the illusion.