Originally Posted by HoopyFrood
Since I didn't think much of Harry Potter, you'll have to excuse me if I just yawn at this announcement. Of course now she can market mediocrity to a whole new set of victims, er, readers.
Well many of the kids who were young when the first one came out are now young adults, who are probably ripe for the picking for her "grownup" material. (my oldest daughter was 7 or 8, and will be 22 soon) She never was really into the books much, though.
I do think JKR is clever to target her now grownup fans.