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Old 02-08-2012, 02:45 PM   #10
scrapking
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Posts: 467
Karma: 1073260
Join Date: Jan 2012
Location: Victoria, BC
Device: Kobo Vox, Kobo Glo
Quote:
Originally Posted by Fbone View Post
The last figure I remember from Apple was 180,000,000 iBooks downloaded (not purchased) during the first 9 months of 2011. They may have ended the year with 240 million, if rate continued. If Apple has less than 5% that would mean over 6 billion ebooks downloaded last year. Possible, I suppose. Or more likely Apple has a greater than 5% share and when you add in Sony, Google, BoB, Diesel, Smashwords and the others it's a higher probability. That throws off the other figures.

The OP asked about ereaders so the above doesn't answer or help him any.
One of the reasons I focused on e-reader sales is that it's a potentially knowable number (well, knowable within a regional margin of error). You can do what Ipsos Reid did in Canada, poll people and ask them what devices they have. If you ask most people how many e-books they've purchased, they would have no idea, but they can probably tell you if they have a Kobo, a Kindle, or a Nook. A clear picture of the e-book market would be really tough without the e-book sellers offering up hard numbers, and none of the majors seem excited about doing that.

That said, any hard numbers of e-books sold are interesting too, and may help us make educated guesses on how well each ecosystem is doing at garnering fans.
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