Actually, the industry is looking to get perpetual copyrights on intellectual property.
There was something the other day on Slashdot about exactly this point.
However, as Alexander alludes to, boycotting the media won't help, because they're not listening to us the customers (not "consumers", we do not "consume" media like we consume food, and the more we continue to use the word "consumer", we propagate that belief).
Do you really think customers asked that their television viewing experience be hijacked by animated advertisements at the bottom of their screen? The ADD problem is already rampant in this country.. putting distracting blinky, animated things at the bottom of television programming isn't helping the problem.
Did you know shows like Sesame Street don't have commercials at all during them? Why? Because they're made for children and commercials promote ADD.
Do these media companies really believe that we WANT to be forced to watch 15 minutes of intro movie commercials before watching the DVD we already paid for?
Did Sony really think that the best feature of their mp3 player, is that it can't even play mp3s (and uses a proprietary Sony media format instead)?
Companies aren't listening, and customers aren't being heard. There is a gap, and its growing. I liken the commercials to spam and banner ads. Where is AdBlock for TV?
The only way to get them to listen is to make a SERIOUS dent in their wallets... but I fear that won't work either, they'll just blame the profit losses on p2p or piracy or some other scapegoat.