Was a bit confused as to what B&M meant, but figured it out.
In Canada one can buy ereaders of most brands in Staples, FutureShop, Walmart, Sony Stores etc.
But they are not that easy to find, and sales staff are not helpful generally.
A store that said get your kindle here would probably do well.
Not that I personally would buy a kindle, but I think it is a close second to IPad in name recognition.