Originally Posted by Jessica Lares
It makes for a better experience if the reader doesn't have a choice because it allows for better WYSIWYG formatting that is universal across all PC/Mac/Kindle/iPad platforms and allows for richer content to be put in more prominent places. We want to make reading more easier, but at the same time, you don't want to let that beautiful 1024x600 screen go to waste.
I totally disagree with that. The idea behind reflowable text is to allow the reader to set the formatting. Forcing a font on a reader is so Apple-like. Plus I guarantee a forced font won't have a uniform look or quality across devices as each device renders text uniquely.