Given its from Apple and not a dedicated book company, it could go in any direction. On the one hand, this is a computer/gadget company and not a publishing house. On the other, well, this is the company that censored the iPad bookstore because a piece of extremely torrid erotica was at the top of the charts for several weeks.
Its like that scene from The Dark Crystal where Augra asks Jenn where his mentor is, and Jen says, "He's dead." Augra's response is, "Could be anywhere then."