"That said, for me at least, they still do cross the line into 'creepy,' especially since the callbacks are being sent to Google, where those stats will be be saved and analyzed as a part of Google's hoard of personal data. (If it were Kobo infrastructure, I'd still be concerned, but much less so. Kobo isn't a business built on harvesting personal data.)"
Pretty sure Kobo is a business built on harvesting personal data. And it seems to be getting worse. Google is no angel but then what corporation isn't mining information to get an edge? Good piece though. Thanks for info.