Has anyone ever considered that with the extreme popularity of the Harry Potter books, that they (like Lucas did with ILM) could give a huge shove into the popularity and mainstream side for ebooks?
I mean, from a business point of view, if I wanted to take a niche product (ebooks) and make it extremely mainstream, and well known) I would couple it with a popular and existing product. In this case, you have a book series that is well known for an audience range from Ages 5 and upward. My friends around me, usually own several copies of EACH BOOK, and for crying out loud, they read them to their kids before the kids can read themselves. (I personally think that's a bit overboard, but hey! They enjoy it, both parents and children, so who am I to judge? eh? :-)