The publishing biz is being hauled, kicking and screaming, into the present by the internet. This is nothing new, the music industry went through this transition and the movie industry is going through it. It's all pretty fucking banal at this point.
Unfortunately, the publishers are unwilling to change their business models to reflect new realities, so pricing friction is the result. This will work itself out, but probably only after those that have been in the publishing biz for 10 or more years retire or die. Of course, by the time they work this wrinkle out, we'll all be downloading books directly into our brains from the technosphere, and debating whether or not AIs should be able to vote.