Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire. There will be a few knowledgeable diehards getting the keyboard Kindles, a few getting the cut rate $79 machines for pesents, but for 50 or 100 more you can get the Fire, the Cloud, Silk, a bit of Prime, COLOR. And it is Christmas! Masterful marketing.
Hey. I would even go so far as to say "it is magic!"