Originally Posted by Gatton
I would love to know how much the release of the Harry Potter books would drive ebook sales and by extension ebook devices. Many people credit movies like The Matrix for driving DVD player sales.
Maybe, but those were adults with adult money buying DVD players (or kids begging their adults for their money). It took a movie like "Matrix" to convince adults that the next generation of movie content is upon them, so it might be a worthy risk to invest in this new technology.
How much adult money is going to buy "kids" eBooks? Where is the incentive to migrate from traditional print technology to the digital eBooks? With DVD players, the whole family can enjoy the benefits of the new technology, but how is the whole family going to enjoy an eBook for kids (in this case, the Harry Potter franchise)? Yes, there are several genres available to everyone's tastes, but where is the mindshare to evolve away from print material?