Originally Posted by kennyc
Comes with the territory of e-ink. It's really no big deal, though some people seem to make a mountain out of it.
The page-to-page flicker - I agree that's probably less of a problem than some people think. There's a flicker when you change pages in a real book too :-)
What looked odd is that several bits of the UI flashed more than once when changing the display.
An example is at http://www.youtube.com/watch?v=qmRhPsqyiXY
from around the 4:30 mark to 4:50.