Here's a quote from Kobo General Manager, Matthew Welch:
The company is basically two years old, and we’ve gone to 5 million users globally, with 2.5 million in the U.S. And if you look at the Android store globally, we’re the number one eReader app in the world. And the iOS store, we’re always one of the tops, but obviously Apple has a home field advantage with iBook, so you’re never really going to be the top of that store, but it’s pretty impressive if you take the numbers over all.
There's a discussion in the Vox sub-forum about the shortcomings of the Android app in comparison to the iPad app. Someone mentioned the iPad app probably gets more development resources, and that's why it's feature rich.
According to this quote, it's puzzling as to why the Android app (currently in the Android Market) basically looks the same as when it was first released more than a year ago. It was updated in June to include Reading Life, but the feature set continues to be abysmal. The app on the Vox and select tablets is a couple of steps up, but is no where near what the iPad app offers.
If the Android app is the #1 eReader app in the world, why do its users continue to miss out on features that are available in the iPad app? Why is the Android app in the Market still nothing more than a bare-boned phone app?