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Old 10-24-2011, 08:50 PM   #51
Elfwreck
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Posts: 5,140
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Join Date: Nov 2008
Location: SF Bay Area, California, USA
Device: Clié; PRS-505; EZR Pocket Pro, PRS-600, Kobo Mini
Quote:
Originally Posted by Keryl Raist View Post
The idea of having a scene where a character does drink a Pepsi with a little hyperlink that can connect you to a Pepsi coupon might be interesting. The big thing is doing it so that it's not intrusive. I don't want to read page after page of hundreds of name brand items.
I wouldn't mind either, as long as the links were discreet--but they wouldn't be getting any revenue from me, because my ereader doesn't have wifi. Unless the ad/coupon is embedded in the text of the book, delivery is dependent on conditions outside the advertiser's, or even the bookstore's, control.

Advertisers don't want to pay for a portion of the ebooks I read, because I'm not going to give any consideration to the ads. I won't be clicking on the ad links because I won't be reading on a device with clickthough ability.

And while most newer ereaders have wifi, there are still plenty that don't--and plenty more that keep it turned off except when they're getting new books, both to save battery and because they don't have constant access to wifi.
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